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The new shirt collection 507 71 combines contemporarily design expressions with true details of craftsmanship and material of the highest quality. The collection conducts Eton’s heritage at the same time as the design will elaborate with different expressions and styles to attract the conscious and stylish fashion customer.
“We are entering a new segment in which we bring our skills of craftsmanship. It became evident to create a young and modern collection without bending on the quality”, says Sebastian Dollinger, designer for 507 71 and Eton.
With the Spring / Summer 2011 Collection, Eton invites the modern gentleman to let loose his inner dandy and stand out in the crowd, while reaffirming its position as a true heritage brand with an unmistakable reputation for first rate quality. Strong collars and a gradual increase in intensity of colours and patterns as the season progresses create an impressive collection destined to leave a lasting mark.
Eton is aggressively moving forward to support the position as a specialist and innovator in the luxury shirt segment. Alsterhaus in Hamburg, Germany, is the selected location, enabling the opening of an exclusive Eton store on the 5th of March.
”Our new store at Alsterhaus in Hamburg is a vital step in the future plan of worldwide establishments. We are very pleased to make Eton more accessible in the area of Hamburg”, says Hans Davidson, President of Eton.
With the Autumn / Winter 2010 collection, Eton is reinforcing their position as a shirt maker in the tradition of excellent craftsmanship and outstanding performance. With an authentic sense of timeless style this collection echoes the changing moods of autumn, accentuating a rich colour palette of toned down brights complimented with unique and distinguished details.
The Spring/Summer collection of 2010 is inspired by the contrasts between the fast pace of city life and the calmness of the countryside during the most wonderful time of the year; spring and summer. Eton has great pleasure in presenting a collection with diversity and edge; a mix of modern and classic styles that perfectly expresses individuality. This season we have chosen to use bold and clear colour tones combined with unique patterns to capture the true feeling of summer elegance and style.